Recent Project

When the president of Ensave, Inc., first contacted me through my website, he asked if we could create a targeted direct mail piece aimed at dairy farmers in California. Ensave is a Vermont-based firm that offers rebates on energy-efficient equipment to farmers around the United States. The appeal? The equipment not only lasts longer than farmers' traditional machinery—it uses less energy and saves a great deal of money in the long run.

I developed a series of postcards with clean, eye-catching images and inset photos of the various pieces of energy efficient equipment. Ensave mailed the cards directly to their potential customers using a current mailing list of California dairy farmers. The result? A simple and targeted approach to disseminating a time-sensitive message.